The logic behind Audi’s surprise change of course

OPINION: Audi announcing its imminent Formula E departure on the eve of its first season with world championship status might come as something of a shock. But while it doesn’t equate to a rejection of VW’s electrification push, there is reason to it…

Eight paragraphs deep into an Audi press release, 46 words communicated the end of a factory motorsport programme that will have stretched back seven years come its demise.

That press release read: “The Dakar Rally will replace Audi’s factory involvement in Formula E, which will no longer be continued in the form of an Audi factory team after the 2021 season. The use of the newly developed Audi powertrain by customer teams will remain possible beyond next year.”


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