Volkswagen Malaysia focused on going upmarket with affordable premium models – no more entry-level cars – paultan.org

Volkswagen Passenger Cars Malaysia (VPCM) has revealed that it will be focusing on going upmarket, offering premium quality cars at accessible prices. Say goodbye to the Vento and Polo, folks, because the Golf R-Line is the new entry-level VW.

In an exclusive interview with VPCM managing director Erik Winter, he explained that “there is a gap in the market for premium-quality cars with accessible price points, and that is what we strive to provide.”

“We have streamlined our portfolio to ensure that we are only offering models that fit into our business strategy. All our current models have an ideal combination of performance, luxury, and practicality – making them a great choice for customers,” he added.


Every single VW model on sale today – except for the Golf R – is locally assembled in Pekan

Take for example the Arteon R-Line. At under RM260k, you’re getting a head-turner the size of an executive sedan, and its 2.0 litre blown four-pot produces a healthy 280 PS and 350 Nm of torque. A seven-speed DSG and 4Motion all-wheel drive help propel it from standstill to 100 km/h in 5.6 seconds, and these are all numbers that trump premium compact executive sedans near its price range.

However, the sore point for now has to do with the lack of advanced driver assist systems. Rivalling brands have at least autonomous emergency braking as standard, a feature which many had expected to be offered with the Golf Mk8.

To this, Winter said: “Safety is always a priority, and we will continue to add features into our products. Any updates to our driver assistance systems will require technical and regulatory approvals. These active safety systems are currently undergoing evaluation and technical approval process for Malaysia. They will be made available upon completion of these processes.”

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