Lyft Lets You Hail the Oscar Mayer Wienermobile for a Ride

Today, August 25, through August 27, you can pop open your Lyft ride-share app in select cities and hail a Lyft XL—just as you could on any other day. Unlike on any other day, the Lyft XL that comes to pick you up could be one of the world-famous Oscar Mayer Wienermobiles, the gigantic hot-dog-shaped rolling billboards to America’s favorite tubed meat. Sounds way better than a three-row SUV, right?

The odd promotion of a promotional hot dog vehicle is going on in Chicago, Los Angeles, Atlanta, and New York. Lyft users lucky enough to happen upon the Wienermobile via the rideshare app will be given masks and Weenie Whistles (Wienermobile-shaped whistles). Oh, and their ride will be totally free, with the added benefit of furnishing lucky Lyft users with plenty of pun ideas. We’re certain you can ask the two Hotdoggers manning each Wienermobile for dad-joke suggestions.

Given how Oscar Mayer currently has six Wienermobiles in its fleet, we’re guessing at least four will be deployed during this three-day Lyft promotion. That means finding the rolling hot dogs in the four participating locations will be difficult—just be sure to yell out “hot dog!” if or when you nab one. Whether or not you’re able to land a Wienermobile ride, the hot dogs should be easy to spot—they are, after all, 27-foot-long hot-dog-shaped vehicles riding on truck chassis, and they’ve been modified with huge purple, backlit Lyft signage on their roofs.

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