Aston Martin Launches Hot New Configurator, Lineup Updates for 2022
Aston Martin just launched an all-new online configurator to improve the user experience for its customers, dealer partners, and fans from around the globe. Along with its newly enhanced configurator, where you can build the Aston of your dreams—for free—the British automaker has also announced updates across the lineup for the 2022 model year.
As an official Safety Car and Medical Car sponsor of Formula 1, Aston Martin has seen a high level of traffic to its website since the start of the 2021 season. The new configurator is an important step forward in the company’s Project Horizon initiative, which strives to revamp the online car shopping experience. In 2020, Aston Martin sold 4,150 cars, with its configurator serving more than two million sessions, which the automaker expects to rise in 2021.
Designed to engage and excite, the overall performance of the new configurator streamlines the building process while making it more fun. Customers can configure their Aston Martin with an extensive selection of exterior paints, upholstery, and equipment options, as you’d expect. It goes above and beyond with its interactive component, powered by Epic Games’ Unreal Engine, which allows buyers to zoom in on specific details and view their build in different 3D environments. At any point in the configuration process, customers can also book a test drive.
Through the configurator, customers can now customize the interior of their favorite Aston Martin model with three new trim environments. Beginning with Inspire, this theme is described as the epitome of luxury and offers the best of material and color choices. It features semi-aniline leather with perforation patterns, contrast stitching, and unique seat ornamentation. Inspire has 38 available upholstery colors offered in monotone or duotone combinations.
Accelerate echoes the dynamic nature of the Aston Martin model range and adds a more assertive character, appealing to those wanting a more focused interior. The Accelerate trim combination comes with unique sport seats in a combination of leather and Alcantara and up to 10 colors. And lastly, Create focuses on a range of color and detailing options, offering a distinctive visual aesthetic and design character.
The modest changes to the 2022 model range include a more powerful V-8 engine and removing a couple of nameplates. Dropping the “Superleggera” badge, Aston Martin’s flagship grand tourer is now only called DBS. Both the V-8 and V-12-powered DB11 will share the same name without the AMR designation to differentiate the two models.
For 2022, the DB11 equipped with the 4.0-liter twin-turbo V-8 gets a powertrain update that boosts power from 503 hp to 527 hp, increasing top speed to 192 mph. Furthermore, the DB11 now has optional Sport Plus seats with additional support. The Vantage and DBS models get a new set of 21-inch wheels, while the DBX, the automaker’s only SUV, can come configured with 23-inch wheels and new Sport Plus seats. Wireless charging, which is integrated into the infotainment to display the battery status within the main screen, is also available.
Phase one of the new Aston Martin configurator is now live, with more improvements to follow in the coming months.
Source: Read Full Article