Harley-Davidson will eventually go fully electric, says CEO
The company already has its new sub-brand LiveWire, which offers electric motorcycles.
According to a news report, Jochen Zeitz, CEO of Harley-Davidson has revealed that the company will transition into a fully-electric future.
The CEO released a statement confirming that Harley-Davidson will one day stop production of its iconic V-twin engines and offer only electric bikes. The statement, however, outlines the company’s plans over the next few decades, which means that the transition to EVs is quite a while away.
The company already has its new sub-brand LiveWire, which offers electric motorcycles. Harley-Davidson is said to bring in a number of additions to this lineup, including a range of accessible lightweight motorcycles co-developed by KYMCO. The company also has plans to offer larger e-bikes, mimicking the iconic cruiser-style motorcycles Harley-Davidson is known for.
Currently, the American motorcycle brand has a long list of V-twin-powered models in its lineup. Harley-Davidson also recently introduced new models like the Nightster & Sportster S, along with the brand’s first ADV-Tourer, the Pan America 1250.
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